Serenity Farm
Serenity Farm is a family-owned farm located in Benedict, Maryland and they were looking for a minimal website design that would help them promote events throughout the year and share the story of the burial ground of enslaved persons discovered on the property in 2012. The farm maintains the burial ground and honors the memories of those buried there by telling their stories.
Using inspiration from their pastoral landscapes and images of signage on the farm, I developed a new visual identity for Serenity Farm. Incorporating fresh fern and warm straw tones, I aimed to evoke the peaceful environment of the working farm.
Agency
Alchemi Design
Role
Graphic Designer
Year
2022
Page design for the burial ground, which dates back to 1790.
Logo refresh for the website, inspired by their farm sign.
Events page design, featuring calendar and event highlights.